A: The question has a lot of factors. Your dog could have numerous things like, Hotspots, allergies, fleas and ticks. All of these things can make your dog itch bad.
Signs Of Each Possibility
Hotspots: Signs of hotspots are red spots that are hotter than the other parts of the skin. Your dogs skin will also be very flaky with dandruff. Your dog will probably scratch and bite in only those spots. When your dog has hotspots he will probably have more than one hotspot.
Allergies: Some common symptoms of allergies are odor on the skin, licking, biting, scratching, hair loss and red skin. Stuff in your pets food can cause food allergies. Things to watch out for in your pets food are corn, soy, wheat, artificial fillers, egg, dairy and white rice.
Fleas: Signs of fleas are itchy skin and hair loss where he has been scratching.
If your dog has been scratching a lot check and see if there is fleas on your dogs skin.
Ticks: Signs of ticks are scratching, biting and hair loss where he has been biting or scratching. Ticks are little round things that bite and stay on your dogs skin.